Monday, August 20, 2007

Craig Native

According to his website Native is a streetwear brand launched by Craig Native in 2000, who derives from the Cape Flats in South Africa. Historically these area were plagued by apartheid and poverty in the old political system. A diverse mix of cultures mixed with ghetto lifestyle and improvisation in everyday life, is what led to the birth of Native.

Graphics are the big part of the collection and are derived from very African iconic images like wild animals, vegetables, African tribes and particularly everyday life in South African society..."

Photos courtesy of Craig Native.

No comments: