Monday, March 27, 2006

Daria Werbowy

Polish-born Daria Werbowy has hit it big time in the Fashion modeling world after securing a lucrative contract with Lancôme worth $3 million.

Sarah Raper Larenaudie of Time Magazine says that "....a fashion model can quit waitressing when the magazine covers and runway gigs roll in, but modeling can never be a full-fledged career until the beauty companies call.

Associating a recognizable face with a product has been a winning formula for the beauty industry since Pond's signed society queens to plug Vanishing Cream in 1924, but finding the right girl is harder than one might think. "We are looking for women who communicate sincerity and true beauty" says Odile Roujol, deputy general manager of Lancôme International.

Werbowy, 22 was born in Warsaw. The family left Poland when Daria was 4 and moved to Mississauga, Ontario. She worked as an extra on TV and film projects in Toronto as a child, then dabbled in modelling while studying at a local arts high school. Her big brake came when Marc Jacobs sent her down his runway in 2003, and very quickly other designers, taken with her feline beauty and aqua eyes, hired her too..."

Photos by Marcio Madeira and Don Ashby and courtesy of

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